In the fast-paced world of tech scaleups, standing still is the same as falling behind. Whether...
“I’ll write a book someday.”
That sentence quietly costs CEOs millions.
As a 2X bestselling author featured on BBC TV & Times Square, and having collaborated with 70+ CEOs, I see this pattern constantly.
In our recent collaboration with Andrew Devlin, CEO at PitchHub, we explored a simple idea: build tech that empowers people, not replaces them. Reduce friction so they show up better.
It reminded me of a common mistake I see CEOs make about writing a book.
They think the challenge is writing - too much friction.
It’s not.
The challenge is turning what you already know into something that empowers people, something the market can see, trust, and act on.
Your ideas aren’t boring.
They’re just buried in conversations, calls, and decks - you need to reduce friction.
The CEOs who move early:
- Become the authority in their space
- Build trust before the first meeting
- Win deals without competing on price
The ones who wait stay invisible.
The real risk isn’t writing a bad book.
It’s waiting too long to write one at all.
If you’re tired of waiting too long, check out 25 benefits of becoming a bestselling CEO:
https://cariboustrategic.com/benefits
