As a CEO leading a company in the $1M–$5M revenue range, you face daily trade-offs that shape your...
Structuring Optimal Meetings, Based on our Work with Eric Pratt, CEO at Instrumental Group
![]()
Many CEOs hit a growth ceiling because their meetings either drift without decisions or dive so deep they stall momentum.
Having helped 50+ CEOs drive millions in revenue growth, in the next 60 seconds I’ll help you decide how to structure meetings that move your company forward instead of slowing it down.
In our work with Eric Pratt, CEO at Instrumental Group, we kept coming back to one strategic choice: when do you need movement and when do you need depth? Our answer is that growth does not come from picking one style. It comes from matching the meeting to the mission.
When the goal is alignment, clarity, or unlocking a hard problem, deep dive sessions matter. These are the moments where leaders need time, focus, and room to challenge assumptions. Rushing these conversations creates shallow agreement and expensive mistakes later.
When the goal is execution, accountability, or momentum, short cadence meetings win. Clear agendas, tight time boxes, and even walking meetings keep teams energized and decisions moving.
For CEOs in the $1M to $5M range, the real skill is not running more meetings. It is designing the right meetings so strategy turns into revenue faster.