On Product Marketing Maestros, we bring you real-world case studies from the front lines of go-to-market execution. In this episode, we spoke with Shreyans Jain, Senior Product Marketing Manager at Founda and Product Marketing Alliance Ambassador, who shared how he leverages AI — specifically large language models (LLMs) — as a strategic co-pilot in his solo PMM role.

The Scaleup CEO’s Dilemma: Strategic Output Without a Full Team

If you’re leading a venture-backed SaaS scaleup, you’ve likely heard this from your PMM:
“There’s too much to do, and not enough time to do it all.”

That’s exactly where Shreyans found himself — tasked with GTM strategy, messaging, positioning, competitive intel, sales enablement, and customer insights, all without a full team. Instead of burning out or delivering mediocre output, he found a scalable solution: treating LLMs as more than a writing assistant — as a strategic thought partner.

The ABC Framework: From Overload to Output

Shreyans walked us through a structured case using the ABC framework:

A — Antecedent (The Challenge)

As a solo PMM, he faced constant prioritization pressure. There were too many fires to put out — product messaging, GTM plans, customer research — all demanding quality and speed.

B — Behavior (The Actions)

He began using LLMs in three specific ways:

1. Content Generation: Drafting messaging, summarizing dense product docs, and auto-completing collateral.
2. Insight Summarization: Extracting key trends from customer interviews, competitor decks, and internal docs — shifting focus from “data gathering” to “insight application.”
3. Creative Brainstorming: Using LLMs as a thought partner for new campaign ideas, GTM strategies, and sales narratives.

C — Conclusion (The Results)

The result?

“I work faster, I think clearer, and I execute better.”

Shreyans emphasized that AI didn’t replace his thinking — it amplified it. As a solo PMM, he now delivers strategic impact at scale, without compromising quality.

Why This Matters to CEOs

For CEOs of scaleups where lean teams are the norm and execution speed defines survival, this approach is gold.
It’s not about replacing talent — it’s about augmenting it. By enabling your PMMs with frameworks like ABC and tools like LLMs, you’re investing in strategic leverage without headcount growth.

Product Marketing Maestros is brought to you by Caribou Strategic, where we help tech scaleups stand out and succeed.

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