--- title: Richard Sheridan, CEO of Menlo Innovations, on Maintaining Momentum While Improving the Engine Mid Flight description: Menlo Innovations' CEO Richard Sheridan advises shipping frequently for growth, learning from customer feedback, and tackling tech debt incrementally. image: https://miro.medium.com/v2/resize:fit:700/1*dCfeCmAd7vPwoo-AyO3m8A.png --- [Skip to content](https://cariboustrategic.com/blog/richard-sheridan-ceo-at-menlo-innovations-on-shipping-fast-vs-refactoring-forever#main-content) [![Logo Google Caribou](https://cariboustrategic.com/hs-fs/hubfs/Logo%20Google%20Caribou.png?width=307&height=127&name=Logo%20Google%20Caribou.png)](https://cariboustrategic.com/) - [Boring to Bestseller Blog](https://cariboustrategic.com/blog) - [Resources](https://cariboustrategic.com/resources) Open main navigation Close main navigation - [Boring to Bestseller Blog](https://cariboustrategic.com/blog) - [Resources](https://cariboustrategic.com/resources) - [Book a Call](https://cariboustrategic.com/#call) [Book a Call](https://cariboustrategic.com/#call) December 19, 2025 # Richard Sheridan, CEO of Menlo Innovations, on Maintaining Momentum While Improving the Engine Mid Flight ![Picture of Nitin Kartik](https://app.hubspot.com/settings/avatar/ea5ba87acbf0fc26154027b0aa5dff1f) [Nitin Kartik](https://cariboustrategic.com/blog/author/nitin-kartik) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://cariboustrategic.com/blog/richard-sheridan-ceo-at-menlo-innovations-on-shipping-fast-vs-refactoring-forever) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://cariboustrategic.com/blog/richard-sheridan-ceo-at-menlo-innovations-on-shipping-fast-vs-refactoring-forever) [Twitter icon](https://twitter.com/intent/tweet?url=https://cariboustrategic.com/blog/richard-sheridan-ceo-at-menlo-innovations-on-shipping-fast-vs-refactoring-forever) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://cariboustrategic.com/blog/richard-sheridan-ceo-at-menlo-innovations-on-shipping-fast-vs-refactoring-forever) [envelope icon](mailto:?body=https://cariboustrategic.com/blog/richard-sheridan-ceo-at-menlo-innovations-on-shipping-fast-vs-refactoring-forever) ![](https://miro.medium.com/v2/resize:fit:700/1*dCfeCmAd7vPwoo-AyO3m8A.png) Many CEOs of growing tech companies struggle with the tension between moving fast to satisfy customers and slowing down to fix foundational technology debt. Having helped 40+ CEOs drive millions in revenue growth, in the next 60 seconds I’ll help you decide how to think about speed versus stability without stalling growth. In a recent Wisdom From Wizards conversation, Richard Sheridan, CEO at Menlo Innovations, tackled a deceptively simple question: would you rather ship a new feature every week or refactor your core tech for six months? His answer was clear. Momentum matters. Shipping frequently puts real value in customers’ hands, creates fast feedback loops, and keeps teams energized. Long refactor cycles, while sometimes necessary, risk turning into inward-focused projects that delay learning and distance teams from the people they serve. For CEOs in the $1M to $5M revenue range, this is a critical lesson. Growth rarely stalls because code is imperfect. It stalls when learning slows down. Progress comes from releasing, listening, and adjusting in real time. The takeaway is not to ignore technical debt, but to address it in service of customers, not at the expense of momentum. The fastest-growing companies keep moving, even while improving the engine mid-flight. 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