Scaling a tech company isn’t just about having a great product — it’s about positioning, messaging, and execution. That’s why Wisdom From Wizards, brought to you by Caribou Strategic, exists: to bring insights from top product marketing and go-to-market leaders directly to you.

March 2025 was a powerhouse month, featuring 27 incredible guests who shared their expertise on navigating hypergrowth, differentiation, and winning in competitive markets. Here are just a few key takeaways:

1. The Art of Category Creation

Several guests, including Philippe Ruttens and Santosh Sharan, emphasized the importance of defining a unique category. The best companies don’t just compete; they set the rules of the game.

2. Data-Driven Go-To-Market Strategies

Swarraj Kulkarni and Seth Marrs highlighted how AI and intent-based selling are reshaping sales pipelines. Understanding customer signals and acting on them in real-time can drastically shorten sales cycles.

3. Building an Unstoppable Brand

Bianca Galan and Joe Fleming discussed why storytelling isn’t just a marketing function — it’s a growth strategy. Companies that craft compelling, emotion-driven narratives win mindshare and market share.

4. The Secret to B2B Demand Generation

Liz Chavez and Stefanie Amini shared proven frameworks for creating demand and turning prospects into lifelong customers. Personalization and precision are key.

5. Positioning That Sells

Vivian Luu and Gal Ko revealed why positioning isn’t about what you say — it’s about what your customers believe. The most successful tech scaleups align their messaging with customer pain points and aspirations.

This is just a glimpse of the insights shared in March. To get the full breakdown, including exclusive highlights from all 27 guests, sign up for the Wisdom From Wizards weekly recap. You’ll also receive a free eBook of my Amazon bestseller, Product Marketing Wisdom — your go-to guide for scaling smarter.

Get the weekly recap and your free bestseller eBook here →