In today’s episode of Wisdom From Wizards, I sat down with Michelle Accardi, CEO of Liongard, to ask a deceptively simple question:
Would you rather double your company’s valuation or double your impact on society?
Michelle didn’t hesitate.
Her choice? Impact on society.
But she didn’t stop there — she made a compelling case that focusing on impact actually leads to long-term increases in company value.
“If I am driving a company that provides that level of impact, there’s no way that valuation doesn’t follow.”
This mindset shift is powerful for any CEO navigating a scaleup. In the race to grow revenue, acquire customers, and impress investors, it’s easy to overlook what actually compounds: trust, value delivered, and customer impact. Michelle’s insight reminds us that the companies that win in the long run are the ones that put people first.
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