---
title: Michelle Accardi, CEO of Liongard, on Why Societal Impact Fuels Long-Term Valuation
description: Michelle Accardi, CEO of Liongard, explains why prioritizing societal impact can drive long-term company valuation in this episode of Wisdom From Wizards.
image: https://miro.medium.com/v2/resize:fit:700/1*oCJ3_wIQdHDroKtQ8lGwiQ.png
---
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May 07, 2025
# Michelle Accardi, CEO of Liongard, on Why Societal Impact Fuels Long-Term Valuation
 [Nitin Kartik](https://cariboustrategic.com/blog/author/nitin-kartik)
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In today’s episode of *Wisdom From Wizards*, I sat down with Michelle Accardi, CEO of Liongard, to ask a deceptively simple question:
Would you rather double your company’s valuation or double your impact on society?
Michelle didn’t hesitate.
Her choice? **Impact on society.**
But she didn’t stop there — she made a compelling case that focusing on impact *actually* leads to long-term increases in company value.
> *“If I am driving a company that provides that level of impact, there’s no way that valuation doesn’t follow.”*
This mindset shift is powerful for any CEO navigating a scaleup. In the race to grow revenue, acquire customers, and impress investors, it’s easy to overlook what actually compounds: trust, value delivered, and customer impact. Michelle’s insight reminds us that the companies that win in the long run are the ones that put people first.
**Brought to you by Caribou Strategic**
*Wisdom From Wizards* is produced by [Caribou Strategic](https://cariboustrategic.com/) — helping tech scaleups stand out and succeed through strategic consulting and CEO peer masterminds.
📈 If you’re a CEO who refuses to plateau, join a [Caribou Strategic MASTERMIND](https://cariboustrategic.com/masterminds-for-tech-ceos-by-caribou-strategic?utm_source=medium&utm_medium=referral&utm_campaign=wfwizards&utm_content=michelle_accardi_a).
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