--- title: Julian Dawkins on Whether your Product Design should Whisper or Shout description: "Discover Julian Dawkins' take on product design strategy: bold aesthetics over minimalism to make your tech product unforgettable." image: https://miro.medium.com/v2/resize:fit:700/1*J6Xf_v7Q4WtFuYPYwzX1Cw.png --- [Skip to content](https://cariboustrategic.com/blog/julian-dawkins-on-whether-your-product-design-should-whisper-or-shout#main-content) [![Logo Google Caribou](https://cariboustrategic.com/hs-fs/hubfs/Logo%20Google%20Caribou.png?width=307&height=127&name=Logo%20Google%20Caribou.png)](https://cariboustrategic.com/) - [Boring to Bestseller Blog](https://cariboustrategic.com/blog) - [Resources](https://cariboustrategic.com/resources) Open main navigation Close main navigation - [Boring to Bestseller Blog](https://cariboustrategic.com/blog) - [Resources](https://cariboustrategic.com/resources) - [Book a Call](https://cariboustrategic.com/#call) [Book a Call](https://cariboustrategic.com/#call) May 06, 2025 # Julian Dawkins on Whether your Product Design should Whisper or Shout ![Picture of Nitin Kartik](https://app.hubspot.com/settings/avatar/ea5ba87acbf0fc26154027b0aa5dff1f) [Nitin Kartik](https://cariboustrategic.com/blog/author/nitin-kartik) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://cariboustrategic.com/blog/julian-dawkins-on-whether-your-product-design-should-whisper-or-shout) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://cariboustrategic.com/blog/julian-dawkins-on-whether-your-product-design-should-whisper-or-shout) [Twitter icon](https://twitter.com/intent/tweet?url=https://cariboustrategic.com/blog/julian-dawkins-on-whether-your-product-design-should-whisper-or-shout) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://cariboustrategic.com/blog/julian-dawkins-on-whether-your-product-design-should-whisper-or-shout) [envelope icon](mailto:?body=https://cariboustrategic.com/blog/julian-dawkins-on-whether-your-product-design-should-whisper-or-shout) In a world where tech products are multiplying by the second, standing out isn’t a luxury — it’s a necessity. That’s the premise of this 2-minute conversation with **Julian Dawkins from InfoBip** on *Wisdom From Wizards*, a series brought to you by [**Caribou Strategic**](https://cariboustrategic.com/), helping tech scaleups stand out and succeed. We asked Julian a simple but revealing question: **Would you rather have your product known for its sleek, minimalistic design or for its vibrant, eye-catching aesthetics?** His take? Go bold or go home. > *“Vibrant, eye-catching aesthetics grab attention and create a strong, memorable impression. It gives your brand personality and helps you resonate more deeply with your audience.”* For CEOs of scaling tech companies, this isn’t just a design debate — it’s a strategic decision. Your product’s visual identity is often your first handshake with a prospect. If it doesn’t spark curiosity or differentiate you in milliseconds, you may never get the chance to pitch your value. Julian’s answer underscores a key point: **great design isn’t just about form — it’s about memorability, connection, and strategic distinctiveness.** So the next time you’re reviewing a UI mockup, pitch deck, or product homepage, ask yourself: *Does this whisper “professional”? Or does it shout “we’re unforgettable”?* 📈 **If you’re a CEO who refuses to plateau, join a **[**Caribou Strategic MASTERMIND**](https://cariboustrategic.com/masterminds-for-tech-ceos-by-caribou-strategic?utm_source=medium&utm_medium=referral&utm_campaign=wfwizards&utm_content=julian_dawkins_e)**.** ![](https://miro.medium.com/v2/resize:fit:700/1*J6Xf_v7Q4WtFuYPYwzX1Cw.png) [Growth](https://cariboustrategic.com/blog/tag/growth) ## Related posts [![](https://miro.medium.com/v2/resize:fit:875/1*MQLm4wG0jlrpfN5dlsOGTg.png)](https://cariboustrategic.com/blog/eric-sheinkop-ceo-of-the-desire-company-on-what-really-wins-marketing-or-product) [Growth](https://cariboustrategic.com/blog/tag/growth) ## [Eric Sheinkop, CEO of The Desire Company, on What Really Wins: Marketing or Product?](https://cariboustrategic.com/blog/eric-sheinkop-ceo-of-the-desire-company-on-what-really-wins-marketing-or-product) ![Picture of Nitin Kartik](https://app.hubspot.com/settings/avatar/ea5ba87acbf0fc26154027b0aa5dff1f) [Nitin Kartik](https://cariboustrategic.com/blog/author/nitin-kartik) June 20, 2025 In this edition of Wisdom From Wizards, I spoke with Eric Sheinkop, CEO at The Desire Company,... 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[Read more](https://cariboustrategic.com/blog/why-boardsi-ceo-martin-rowinski-believes-product-strength-fuels-distribution) [Follow us on LinkedIn](https://www.linkedin.com/in/nitinkartik/) [Follow us on YouTube](https://www.youtube.com/@kartnit) - [Boring to Bestseller Blog](https://cariboustrategic.com/blog) - [Resources](https://cariboustrategic.com/resources) --- [![](https://cariboustrategic.com/hs-fs/hubfs/Logo%20Google%20Caribou-1.png?width=307&height=127&name=Logo%20Google%20Caribou-1.png)](https://cariboustrategic.com) [info@cariboustrategic.com](mailto:info@cariboustrategic.com) +1-336-652-2149 28 Spring St Suite 5024, Princeton NJ 08542 Copyright © 2026, Caribou Strategic   |   [Privacy Policy](https://cariboustrategic.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nitin Kartik", "url" : "https://cariboustrategic.com/blog/author/nitin-kartik" }, "dateModified" : "2025-05-06T11:07:56.041Z", "datePublished" : "2025-05-06T11:07:47.000Z", "headline" : "Julian Dawkins on Whether your Product Design should Whisper or Shout", "image" : [ "https://miro.medium.com/v2/resize:fit:700/1*J6Xf_v7Q4WtFuYPYwzX1Cw.png" ], "mainEntityOfPage" : { "@id" : "https://cariboustrategic.com/blog/julian-dawkins-on-whether-your-product-design-should-whisper-or-shout", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cariboustrategic.com/hubfs/Logo%20Google%20Caribou-1.png" }, "name" : "Caribou Strategic" } } ```