When you’re building and scaling a tech product, it’s easy to fall into the trap of trying to be...
In a world where tech products are multiplying by the second, standing out isn’t a luxury — it’s a necessity. That’s the premise of this 2-minute conversation with Julian Dawkins from InfoBip on Wisdom From Wizards, a series brought to you by Caribou Strategic, helping tech scaleups stand out and succeed.
We asked Julian a simple but revealing question:
Would you rather have your product known for its sleek, minimalistic design or for its vibrant, eye-catching aesthetics?
His take? Go bold or go home.
“Vibrant, eye-catching aesthetics grab attention and create a strong, memorable impression. It gives your brand personality and helps you resonate more deeply with your audience.”
For CEOs of scaling tech companies, this isn’t just a design debate — it’s a strategic decision. Your product’s visual identity is often your first handshake with a prospect. If it doesn’t spark curiosity or differentiate you in milliseconds, you may never get the chance to pitch your value.
Julian’s answer underscores a key point: great design isn’t just about form — it’s about memorability, connection, and strategic distinctiveness.
So the next time you’re reviewing a UI mockup, pitch deck, or product homepage, ask yourself:
Does this whisper “professional”? Or does it shout “we’re unforgettable”?
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