Why Boardsi CEO Martin Rowinski Believes Product Strength Fuels Distribution

In the fast-moving world of tech scaleups, CEOs are constantly asked to make trade-offs — especially when it comes to product and distribution. Should you double down on innovation, or prioritize go-to-market firepower?

In a rapid-fire interview on Wisdom From Wizards, Martin Rowinski, CEO of Boardsi, answered this question with clarity and conviction.

“I’d take an exceptional product,” Martin said. “It can lead to better distribution over time.”

For Martin, product quality isn’t just a differentiator — it’s a long-term asset. While great distribution can certainly drive growth, it’s much easier to amplify a strong product than to mask a weak one. The real insight? Strategic advisors and board members can accelerate distribution, but they can’t fix a fundamentally flawed offering.

That perspective makes sense coming from the CEO of Boardsi, a platform designed to connect companies with executive talent and board advisors. Martin sees first-hand how the right people can unblock distribution bottlenecks — if the core product is worth scaling.

As a CEO, this is a powerful reminder: Don’t treat product and distribution as an either/or. Prioritize building something remarkable, then surround yourself with advisors who can take it to market faster.

Wisdom From Wizards is brought to you by Caribou Strategic, where we help tech scaleups stand out and succeed through sharper positioning, stronger messaging, and smarter go-to-market strategies.

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