In the fast-moving world of tech scaleups, CEOs are constantly asked to make trade-offs —...
In the world of tech scaleups, speed is often seen as the ultimate advantage. Move fast. Ship fast. Grow fast. But what happens if your company isn’t built to withstand the turbulence that comes with rapid growth?
In a recent episode of Wisdom From Wizards, I sat down with Bridgette Ferraro, CEO at iCopy Legal, to explore this question. Her perspective? Resilience comes first — speed is built on top of it.
“If you build only with speed in mind first,” Bridgette shared, “then you’re going to crumble. Resilience is first and foremost, and then you can build strategically with velocity and speed in mind.”
This is a powerful insight for any CEO leading a tech scaleup. Speed without a foundation is like a race car on bald tires: exciting at first, but one wrong turn can end it all. By prioritizing resilience, you create the operational discipline, cultural strength, and strategic clarity that make sustainable growth possible.
When you have resilience, speed stops being reckless and starts becoming a competitive weapon.
At Caribou Strategic, where we help tech scaleups stand out and succeed, we see this pattern over and over again. The companies that scale most effectively aren’t just the fastest — they’re the ones built to handle the road ahead.
If you’re a CEO who refuses to plateau, it might be time to ask yourself: Are you building for speed, or building for resilience so you can move fast without breaking?
If you’re a CEO who refuses to plateau, let’s talk.
