Skip to content

Case Study

Vivek Vasudeva

CEO at iDental

"Nitin Kartik turned my experience in engineering, leadership, and dentistry into a clear, engaging book that genuinely sounds like me!"
Photo01_VVasudeva-removebg-preview
Vivek Vasudeva - CEO at iDental
Cover10 t3D VVasudeva

His Situation

  • Vivek Vasudeva is CEO at iDental.

  • He was looking to boost his business and personal brand to attract more patients to his clinic.

  • So he asked Caribou Strategic to help him write and publish his book.
"Caribou Strategic helped me uncover the right stories, sharpen my message, and create a book I’m proud to put my name on!"
Photo01_VVasudeva-removebg-preview
Vivek Vasudeva - CEO at iDental

How We Helped

  • We worked with Vivek Vasudeva over Zoom calls to capture his voice.

  • We iterated over several drafts to get the manuscript exactly how he liked it.
  • We completed the cover design to his complete satisfaction.
  • We promoted his book to make it a bestseller within 1 week of global launch.
  • We celebrated his bestselling book with a New York Times Square feature.
  • We publicized his book to get it seen on 100+ news outlets.
ABC24PA VVasudeva2
"Nitin Kartik handled the heavy lifting from interviews and writing through publishing, promotion, bestseller achievement, and New York Times Square!"
Photo01_VVasudeva-removebg-preview
Vivek Vasudeva - CEO at iDental

Vivek Vasudeva's Book in NY Times Square

2033b VVasudeva
"Caribou Strategic listened carefully and kept refining the book until it reflected my experiences, values, voice, and message!"
Photo01_VVasudeva-removebg-preview
Vivek Vasudeva - CEO at iDental

Vivek Vasudeva's Bestselling Book Has Been Seen On

Slide1
Slide2
Slide3
Slide4
Slide5
Slide6
Slide7
Slide8
Slide9
Slide10
Slide11
Slide12
Slide13
Slide14
"Nitin Kartik brought a disciplined, thoughtful process to the book and was responsive throughout every stage of the project!"
Photo01_VVasudeva-removebg-preview
Vivek Vasudeva - CEO at iDental