Case Study
Vivek Vasudeva
CEO at iDental
"Nitin Kartik turned my experience in engineering, leadership, and dentistry into a clear, engaging book that genuinely sounds like me!"

His Situation
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Vivek Vasudeva is CEO at iDental.
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He was looking to boost his business and personal brand to attract more patients to his clinic.
- So he asked Caribou Strategic to help him write and publish his book.
"Caribou Strategic helped me uncover the right stories, sharpen my message, and create a book I’m proud to put my name on!"
How We Helped
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We worked with Vivek Vasudeva over Zoom calls to capture his voice.
- We iterated over several drafts to get the manuscript exactly how he liked it.
- We completed the cover design to his complete satisfaction.
- We promoted his book to make it a bestseller within 1 week of global launch.
- We celebrated his bestselling book with a New York Times Square feature.
- We publicized his book to get it seen on 100+ news outlets.

"Nitin Kartik handled the heavy lifting from interviews and writing through publishing, promotion, bestseller achievement, and New York Times Square!"
Vivek Vasudeva's Book in NY Times Square

"Caribou Strategic listened carefully and kept refining the book until it reflected my experiences, values, voice, and message!"
Vivek Vasudeva's Bestselling Book Has Been Seen On
"Nitin Kartik brought a disciplined, thoughtful process to the book and was responsive throughout every stage of the project!"