--- title: Jeff Blais - Case Study - Caribou Strategic description: Jeff Blais, CEO of La Boit Specialty Vehicles, shares his journey of publishing a bestselling book to enhance his brand and attract clients through expert collaboration with Caribou Strategic. image: https://cariboustrategic.com/hubfs/Social%20Preview%20JBlais.png --- [Skip to content](https://cariboustrategic.com/jeff-blais-case-study-caribou-strategic#main-content) [![Logo Google Caribou](https://cariboustrategic.com/hs-fs/hubfs/Logo%20Google%20Caribou.png?width=307&height=127&name=Logo%20Google%20Caribou.png)](https://cariboustrategic.com/) - [Boring to Bestseller Blog](https://cariboustrategic.com/blog) - [Resources](https://cariboustrategic.com/resources) Open main navigation Close main navigation - [Boring to Bestseller Blog](https://cariboustrategic.com/blog) - [Resources](https://cariboustrategic.com/resources) - [Book a Call](https://cariboustrategic.com/#call) [Book a Call](https://cariboustrategic.com/#call) # Case Study # Jeff Blais # CEO at La Boit Specialty Vehicles > "Seeing my book featured in New York Times Square was a chance to celebrate La Boit and the family story behind it." > > ![Photo03\_JBlais-removebg-preview](https://cariboustrategic.com/hs-fs/hubfs/Photo03_JBlais-removebg-preview.png?width=100&height=97&name=Photo03_JBlais-removebg-preview.png) > > **Jeff Blais** - CEO at La Boit Specialty Vehicles [Book a Call](https://cariboustrategic.com/#call) ![Cover11 t3D JBlais](https://cariboustrategic.com/hubfs/Cover11%20t3D%20JBlais.png "Cover11 t3D JBlais") ## His Situation - Jeff Blais is CEO at La Boit Specialty Vehicles. - He was looking to **boost** his business and personal **brand** to **attract more clients** to his business. - So he asked Caribou Strategic to help him write and publish his book. > "Seeing Vehicles of Change become an Amazon bestseller was a **proud moment for me.**" > > ![Photo03\_JBlais-removebg-preview](https://cariboustrategic.com/hs-fs/hubfs/Photo03_JBlais-removebg-preview.png?width=100&height=97&name=Photo03_JBlais-removebg-preview.png) > > **Jeff Blais** - CEO at La Boit Specialty Vehicles [Book a Call](https://cariboustrategic.com/#call) ## How We Helped - We worked with Jeff Blais over Zoom calls to capture his voice. - We iterated over several drafts to get the **manuscript** exactly how he liked it. - We completed the **cover design** to his complete satisfaction. - We promoted his book to make it a **bestseller within 1 week** of global launch. - We celebrated his bestselling book with a **New York Times Square** feature. - We publicized his book to get it seen on **100+ news outlets**. ![CBS15IN JBlais2](https://cariboustrategic.com/hubfs/CBS15IN%20JBlais2.gif "CBS15IN JBlais2") > "Caribou Strategic **made the process manageable** from our **first conversations** through **publication**." > > ![Photo03\_JBlais-removebg-preview](https://cariboustrategic.com/hs-fs/hubfs/Photo03_JBlais-removebg-preview.png?width=100&height=97&name=Photo03_JBlais-removebg-preview.png) > > **Jeff Blais** - CEO at La Boit Specialty Vehicles [Book a Call](https://cariboustrategic.com/#call) # Jeff Blais' Book in NY Times Square ![2048b JBlais](https://cariboustrategic.com/hubfs/2048b%20JBlais.gif "2048b JBlais") > "Working with Nitin meant I could **share my experience through conversations** and review the material **without having to write an entire manuscript myself**." > > ![Photo03\_JBlais-removebg-preview](https://cariboustrategic.com/hs-fs/hubfs/Photo03_JBlais-removebg-preview.png?width=100&height=97&name=Photo03_JBlais-removebg-preview.png) > > **Jeff Blais** - CEO at La Boit Specialty Vehicles [Book a Call](https://cariboustrategic.com/#call) ## Jeff Blais' Bestselling Book Has Been Seen On ![Slide1](https://49162079.fs1.hubspotusercontent-na1.net/hub/49162079/hubfs/5x%20As%20Seen%20On%20Logos/Slide1.jpg?width=1200&length=1200&name=Slide1.jpg) ![Slide2](https://49162079.fs1.hubspotusercontent-na1.net/hub/49162079/hubfs/5x%20As%20Seen%20On%20Logos/Slide2.jpg?width=1200&length=1200&name=Slide2.jpg) ![Slide3](https://49162079.fs1.hubspotusercontent-na1.net/hub/49162079/hubfs/5x%20As%20Seen%20On%20Logos/Slide3.jpg?width=1200&length=1200&name=Slide3.jpg) ![Slide4](https://49162079.fs1.hubspotusercontent-na1.net/hub/49162079/hubfs/5x%20As%20Seen%20On%20Logos/Slide4.jpg?width=1200&length=1200&name=Slide4.jpg) ![Slide5](https://49162079.fs1.hubspotusercontent-na1.net/hub/49162079/hubfs/5x%20As%20Seen%20On%20Logos/Slide5.jpg?width=1200&length=1200&name=Slide5.jpg) ![Slide6](https://49162079.fs1.hubspotusercontent-na1.net/hub/49162079/hubfs/5x%20As%20Seen%20On%20Logos/Slide6.jpg?width=1200&length=1200&name=Slide6.jpg) ![Slide7](https://49162079.fs1.hubspotusercontent-na1.net/hub/49162079/hubfs/5x%20As%20Seen%20On%20Logos/Slide7.jpg?width=1200&length=1200&name=Slide7.jpg) ![Slide8](https://49162079.fs1.hubspotusercontent-na1.net/hub/49162079/hubfs/5x%20As%20Seen%20On%20Logos/Slide8.jpg?width=1200&length=1200&name=Slide8.jpg) ![Slide9](https://49162079.fs1.hubspotusercontent-na1.net/hub/49162079/hubfs/5x%20As%20Seen%20On%20Logos/Slide9.jpg?width=1200&length=1200&name=Slide9.jpg) ![Slide10](https://49162079.fs1.hubspotusercontent-na1.net/hub/49162079/hubfs/5x%20As%20Seen%20On%20Logos/Slide10.jpg?width=1200&length=1200&name=Slide10.jpg) ![Slide11](https://49162079.fs1.hubspotusercontent-na1.net/hub/49162079/hubfs/5x%20As%20Seen%20On%20Logos/Slide11.jpg?width=1200&length=1200&name=Slide11.jpg) ![Slide12](https://49162079.fs1.hubspotusercontent-na1.net/hub/49162079/hubfs/5x%20As%20Seen%20On%20Logos/Slide12.jpg?width=1200&length=1200&name=Slide12.jpg) ![Slide13](https://49162079.fs1.hubspotusercontent-na1.net/hub/49162079/hubfs/5x%20As%20Seen%20On%20Logos/Slide13.jpg?width=1200&length=1200&name=Slide13.jpg) ![Slide14](https://49162079.fs1.hubspotusercontent-na1.net/hub/49162079/hubfs/5x%20As%20Seen%20On%20Logos/Slide14.jpg?width=1200&length=1200&name=Slide14.jpg) > "**After 27 years** at La Boit, there’s a lot I take for granted about mobile clinics. Nitin helped me **turn that experience into explanations and stories** that someone considering their first mobile clinic can understand" > > ![Photo03\_JBlais-removebg-preview](https://cariboustrategic.com/hs-fs/hubfs/Photo03_JBlais-removebg-preview.png?width=100&height=97&name=Photo03_JBlais-removebg-preview.png) > > **Jeff Blais** - CEO at La Boit Specialty Vehicles [Book a Call](https://cariboustrategic.com/#call) [Follow us on LinkedIn](https://www.linkedin.com/in/nitinkartik/) [Follow us on YouTube](https://www.youtube.com/@kartnit) - [Boring to Bestseller Blog](https://cariboustrategic.com/blog) - [Resources](https://cariboustrategic.com/resources) --- [![](https://cariboustrategic.com/hs-fs/hubfs/Logo%20Google%20Caribou-1.png?width=307&height=127&name=Logo%20Google%20Caribou-1.png)](https://cariboustrategic.com) [info@cariboustrategic.com](mailto:info@cariboustrategic.com) +1-336-652-2149 28 Spring St Suite 5024, Princeton NJ 08542 Copyright © 2026, Caribou Strategic   |   [Privacy Policy](https://cariboustrategic.com/privacy-policy)