Case Study
Jeff Blais
CEO at La Boit Specialty Vehicles
"Seeing my book featured in New York Times Square was a chance to celebrate La Boit and the family story behind it."

His Situation
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Jeff Blais is CEO at La Boit Specialty Vehicles.
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He was looking to boost his business and personal brand to attract more clients to his business.
- So he asked Caribou Strategic to help him write and publish his book.
"Seeing Vehicles of Change become an Amazon bestseller was a proud moment for me."
How We Helped
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We worked with Jeff Blais over Zoom calls to capture his voice.
- We iterated over several drafts to get the manuscript exactly how he liked it.
- We completed the cover design to his complete satisfaction.
- We promoted his book to make it a bestseller within 1 week of global launch.
- We celebrated his bestselling book with a New York Times Square feature.
- We publicized his book to get it seen on 100+ news outlets.

"Caribou Strategic made the process manageable from our first conversations through publication."
Jeff Blais' Book in NY Times Square

"Working with Nitin meant I could share my experience through conversations and review the material without having to write an entire manuscript myself."
Jeff Blais' Bestselling Book Has Been Seen On
"After 27 years at La Boit, there’s a lot I take for granted about mobile clinics. Nitin helped me turn that experience into explanations and stories that someone considering their first mobile clinic can understand"