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Case Study

Jeff Blais

CEO at La Boit Specialty Vehicles

"Seeing my book featured in New York Times Square was a chance to celebrate La Boit and the family story behind it."
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Jeff Blais - CEO at La Boit Specialty Vehicles
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His Situation

  • Jeff Blais is CEO at La Boit Specialty Vehicles.

  • He was looking to boost his business and personal brand to attract more clients to his business.

  • So he asked Caribou Strategic to help him write and publish his book.
"Seeing Vehicles of Change become an Amazon bestseller was a proud moment for me."
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Jeff Blais - CEO at La Boit Specialty Vehicles

How We Helped

  • We worked with Jeff Blais over Zoom calls to capture his voice.

  • We iterated over several drafts to get the manuscript exactly how he liked it.
  • We completed the cover design to his complete satisfaction.
  • We promoted his book to make it a bestseller within 1 week of global launch.
  • We celebrated his bestselling book with a New York Times Square feature.
  • We publicized his book to get it seen on 100+ news outlets.
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"Caribou Strategic made the process manageable from our first conversations through publication."
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Jeff Blais - CEO at La Boit Specialty Vehicles

Jeff Blais' Book in NY Times Square

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"Working with Nitin meant I could share my experience through conversations and review the material without having to write an entire manuscript myself."
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Jeff Blais - CEO at La Boit Specialty Vehicles

Jeff Blais' Bestselling Book Has Been Seen On

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"After 27 years at La Boit, there’s a lot I take for granted about mobile clinics. Nitin helped me turn that experience into explanations and stories that someone considering their first mobile clinic can understand"
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Jeff Blais - CEO at La Boit Specialty Vehicles