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Case Study

Dr. Rina Raichada, DMD

CEO at Dentistry On 10

"Before working with Caribou Strategic, the hardest part of writing my book was putting the content together in an organized fashion."
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Rina Raichada - CEO at Dentistry on 10
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Her Situation

  • Dr. Rina Raichada, DMD is CEO at Dentistry on 10.

  • She was going through a difficult divorce and wanted to share her journey with others who may be facing similar challenges.

  • She also wanted to celebrate her 25-year anniversary as an entrepreneur by launching a bestselling book.

  • So she asked Caribou Strategic to help her write and publish her book.

"What surprised me most about Caribou Strategic's book process was that it was smooth and efficient!"
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Rina Raichada - CEO at Dentistry on 10

How We Helped

  • We worked with Dr. Raichada over Zoom calls to capture her voice.

  • We iterated over several drafts to get the manuscript exactly how she liked it.
  • We completed the professional cover design to her complete satisfaction.
  • We promoted her book to make it a bestseller within 3 days of global launch.
  • We celebrated her bestselling book with a New York Times Square feature.
  • We publicized her book to get it seen on 60+ news outlets.
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"The final book Caribou Strategic delivered felt like me because they preserved my voice and my experience."
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Rina Raichada - CEO at Dentistry on 10

Dr. Raichada's Book in NY Times Square

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"Caribou Strategic helped me turn my story into a powerful voice that reaches a wide audience."
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Rina Raichada - CEO at Dentistry on 10

Dr. Raichada's Bestselling Book Has Been Seen On

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"Becoming an Amazon bestselling author thanks to Caribou Strategic made me feel very proud and honored."
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Rina Raichada - CEO at Dentistry on 10