Today is Valentine’s Day, a time when over 2 million roses are grown just for this occasion. Why? Because in matters of the heart — and in business — how you say something often matters more than what you’re saying.

If you’re a tech founder with a superior product but struggling to win deals, the problem might not be your product at all. It might be your messaging. That’s the topic I tackle on my Valentine’s Day episode of CarTalk with Kartik.

Messaging Is Like Dating — First Impressions Matter

Think about dating. You could be the perfect match — smart, successful, and exactly what someone is looking for. But if your first message is just “Hey,” there’s a high chance you’re getting ignored.

Your product messaging works the same way. If all you do is list features and specs, expecting customers to connect the dots themselves, you’re leaving revenue on the table.

💡 Great messaging doesn’t just explain — it attracts. It creates an emotional pull, making prospects feel like they need what you’re offering.

Customers Don’t Buy Features — They Buy Feelings

No matter how innovative your product is, customers don’t care about what it does — they care about what it does for them.

Let’s look at industry leaders who have mastered the art of messaging:

📱 Apple doesn’t sell storage space. They sell memories and experiences.
🚗 Tesla doesn’t sell batteries. They sell a greener future.
🛠️ Slack doesn’t sell messaging tools. They sell seamless collaboration and productivity.

The key? They translate features into emotions.

Now, ask yourself: What feeling does your product create? If your messaging is purely technical, you’re missing an opportunity to forge a deeper connection with potential buyers.

The Science Behind Why Messaging Works

Research in consumer psychology shows that people make buying decisions emotionally first and then justify them logically. This means:

• If your message sparks an emotional reaction, you capture attention.
• If your message aligns with a deep need or aspiration, you build desire.
• If your message makes the decision feel safe and obvious, you close the deal.

A superior product alone won’t sell itself. The market rewards those who communicate value in a way that resonates.

Is Your Messaging Sparking Attraction — Or Getting Swiped Left?

This Valentine’s Day, take a moment to reflect:

✅ Does your messaging create instant attraction, or is it easy to ignore?
✅ Are you selling technical details — or the feeling customers crave?
✅ Can prospects immediately understand why they should care?

Because just like in love, the right words can change everything.

What To Do Next?

If your superior product is still losing deals, it’s time to refine your messaging. That’s exactly what I help founders with in my Amazon Bestseller, Product Marketing Wisdom.