Many scaleup CEOs struggle with execution gaps across regions when growth outpaces their leadership bench.
Having helped 50+ CEOs fueling millions in revenue growth, in the next 60 seconds I’ll help you decide when flying in your top performers beats building a local team from scratch.
As companies expand into new markets, the default move is often to hire locally and hope culture and standards transfer on their own. In practice, that takes far longer than most CEOs expect. What we consistently see working better is deploying your strongest people into new regions early.
Your best people already understand how decisions get made, how customers are won, and what excellence looks like inside your company. When they are physically present, even temporarily, they create clarity, speed, and momentum that no job description can replicate.
For CEOs running $1M to $5M businesses, this is not about travel costs. It is about leverage. Fly in excellence first, stabilize execution, then hire locally once the bar is clearly set.