Before a great candidate accepts your job offer, there’s a good chance they’ll Google you.
Not just your company.
You.
They want to know who they’ll be working for, what you believe, how you think, and whether you seem like someone worth betting part of their career on.
A bestselling book gives them an unusually detailed answer.
Instead of finding the usual LinkedIn bio featuring words like “visionary,” “innovative,” and “passionate,” they find 200 pages of your actual thinking.
Your stories. Your principles. Your approach to leadership. Your point of view on the industry.
That can make your company much more compelling to join.
Because top candidates are rarely choosing between “job” and “no job.” They’re choosing between several opportunities.
A strong CEO brand can help tip the scales.
And unlike another careers-page video featuring suspiciously happy employees gathered around a whiteboard, a book gives candidates something substantial.
Your book may help attract customers.
But it can also attract the people who will help you build what comes next.
That is benefit #24 of becoming a bestselling author. Check out all 25 benefits HERE.