---
title: Why Anders Jones, CEO of Facet, Believes Smaller Teams Win in the AI Era
description: Why Facet CEO Anders Jones believes smaller, focused teams with AI tools will outperform larger, complex organizations in the tech industry.
image: https://miro.medium.com/v2/resize:fit:700/1*2RMYl-Y8-x0hEu49a1oqmw.png
---
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June 06, 2025
# Why Anders Jones, CEO of Facet, Believes Smaller Teams Win in the AI Era
 [Nitin Kartik](https://cariboustrategic.com/blog/author/nitin-kartik)
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In a world that often equates scale with success, Anders Jones, CEO at [Facet](https://facet.com/), offers a refreshing counterpoint: **leaner might just mean faster, sharper, and stronger.** In our recent *Wisdom From Wizards* conversation — a 2-minute video series brought to you by **Caribou Strategic**, helping tech scaleups stand out and succeed — we explored a simple but provocative question:
> *“Would you rather keep a small, tight-knit team or scale fast and build a larger organization?”*
Without hesitation, Anders leaned into the first option.
> *“For sure, a small, tight-knit team,” he said. “The more people you have, the more complexity — and frankly, the harder it is to get things done.”*
Coming from someone who’s led through both big-team and small-team phases, that insight isn’t just theoretical. Anders has lived the pendulum swing. At Facet, he’s experienced the operational drag that can come with size — and the agility that emerges when a team is lean, aligned, and focused.
But this isn’t just a management philosophy. It’s a strategic stance shaped by something deeper: the **rise of AI as a force multiplier**.
> *“Companies are going to be able to accomplish far more with far fewer people,” Anders explained. “You’re already seeing startups with two or three people scaling to tens of millions in ARR. That’s just the beginning of a massive trend.”*
He’s not wrong. If the last decade was about blitzscaling, the next one may reward those who master lean scaling — where *tools outperform titles*, and where *alignment beats armies*.
# What This Means for Tech CEOs
If you’re a CEO navigating the tension between growth and complexity, Anders’ take is worth sitting with. The tradeoff between team size and execution speed is shifting, and AI is redrawing the rules. Hiring might still matter — but *who* you hire and *how* you empower them with tools may matter more than ever.
Here are a few reflections CEOs can take away:
- **Reevaluate org design**: Are you building a team for scale or for speed?
- **Rethink your AI stack**: What workflows could be radically compressed by automation or copilots?
- **Realign incentives**: Smaller teams require greater clarity and ownership. Is your culture built to support that?
Anders’ view is clear: *The future belongs to focused teams armed with powerful tools.*
*Wisdom From Wizards* is a bite-sized video series featuring critical decisions from the sharpest minds in tech. It’s brought to you by [**Caribou Strategic**](https://cariboustrategic.com/), where we help tech scaleups stand out and succeed through positioning, go-to-market clarity, and CEO-level strategy.
**If you’re a CEO who refuses to plateau**, join a [Caribou Strategic MASTERMIND](https://cariboustrategic.com/masterminds-for-tech-ceos-by-caribou-strategic?utm_source=medium&utm_medium=referral&utm_campaign=wfwizards&utm_content=anders_jones_a). You’ll be in a group of high-performing tech CEOs solving real growth challenges together.
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