---
title: Why Alejandro Rivas-Micoud, CEO at Userlytics, Believes Niche Domination Beats Industry Diversification
description: Userlytics CEO Alejandro Rivas-Micoud advocates for niche domination over industry diversification for tech scaleups.
image: https://miro.medium.com/v2/resize:fit:700/1*bcDcVB6K5teg8AiSUtwNOQ.png
---
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April 17, 2025
# Why Alejandro Rivas-Micoud, CEO at Userlytics, Believes Niche Domination Beats Industry Diversification
 [Nitin Kartik](https://cariboustrategic.com/blog/author/nitin-kartik)
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As a CEO of a growing tech scaleup, you’re faced with a fundamental strategic question:
**Should your company dominate one niche — or compete across multiple industries?**
On a recent episode of *Wisdom From Wizards* — a Caribou Strategic series that spotlights decision-making insights from visionary leaders — Alejandro Rivas-Micoud, founder and CEO of **Userlytics**, shared his perspective.
> *“I would rather dominate one niche,” Alejandro said, “and that is not to be confused with dominating only one vertical.”*
Userlytics provides remote user research and usability testing — a clear niche. But Alejandro’s team serves a wide range of sectors: NGOs, government entities, B2B and B2C companies alike. That’s the distinction he draws between being **niche-focused** versus **industry-limited**.
His reasoning is rooted in **risk management** and **strategic focus**. Alejandro draws a compelling parallel:
> *“If you’re in the middle of a battle, do you spread your forces across the entire front line? No. You concentrate your attack at the weakest point to make the biggest impact.”*
This philosophy resonates deeply with scaleup CEOs grappling with the pressure to expand into new markets before solidifying their home turf. Alejandro’s advice? Pour your resources into **winning the niche** first. Once you’ve earned dominance, broader applications become easier and more defensible.
At [*Caribou Strategic*](https://cariboustrategic.com/), we’ve seen this playbook work. Companies that specialize, clarify their story, and win decisively in one defined arena often create outsized momentum — both in revenue and reputation.
This episode of *Wisdom From Wizards* is part of our ongoing effort to help tech scaleups **stand out and succeed** through sharper decisions, clearer positioning, and smarter go-to-market strategies.
🔁 **Get a weekly recap** of *Wisdom From Wizards* episodes, and to grab your **free eBook** of my Amazon bestseller *Product Marketing Wisdom *[HERE](https://cariboustrategic.com/weekly-recap-of-wisdom-from-wizards-free-amazon-bestseller-ebook?utm_source=medium&utm_medium=referral&utm_campaign=wfwizards&utm_content=alejandro_rivas_micoud_a).
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