--- title: Vision Before Values, based on our work with Ron Salazar, CEO at MR2 Solutions description: Discover why a clear vision is crucial for scaling your business and how values shape the journey, based on insights from Ron Salazar, CEO at MR2 Solutions. image: https://cariboustrategic.com/hubfs/Images/Ron%20Salazar%20Thumbnail.png --- [Skip to content](https://cariboustrategic.com/blog/vision-before-values-based-on-our-work-with-ron-salazar-ceo-at-mr2-solutions#main-content) [![Logo Google Caribou](https://cariboustrategic.com/hs-fs/hubfs/Logo%20Google%20Caribou.png?width=307&height=127&name=Logo%20Google%20Caribou.png)](https://cariboustrategic.com/) - [Boring to Bestseller Blog](https://cariboustrategic.com/blog) - [Resources](https://cariboustrategic.com/resources) Open main navigation Close main navigation - [Boring to Bestseller Blog](https://cariboustrategic.com/blog) - [Resources](https://cariboustrategic.com/resources) - [Book a Call](https://cariboustrategic.com/#call) [Book a Call](https://cariboustrategic.com/#call) February 14, 2026 # Vision Before Values, based on our work with Ron Salazar, CEO at MR2 Solutions ![Picture of Nitin Kartik](https://app.hubspot.com/settings/avatar/ea5ba87acbf0fc26154027b0aa5dff1f) [Nitin Kartik](https://cariboustrategic.com/blog/author/nitin-kartik) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://cariboustrategic.com/blog/vision-before-values-based-on-our-work-with-ron-salazar-ceo-at-mr2-solutions) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://cariboustrategic.com/blog/vision-before-values-based-on-our-work-with-ron-salazar-ceo-at-mr2-solutions) [Twitter icon](https://twitter.com/intent/tweet?url=https://cariboustrategic.com/blog/vision-before-values-based-on-our-work-with-ron-salazar-ceo-at-mr2-solutions) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://cariboustrategic.com/blog/vision-before-values-based-on-our-work-with-ron-salazar-ceo-at-mr2-solutions) [envelope icon](mailto:?body=https://cariboustrategic.com/blog/vision-before-values-based-on-our-work-with-ron-salazar-ceo-at-mr2-solutions) ![Ron Salazar Thumbnail](https://cariboustrategic.com/hs-fs/hubfs/Images/Ron%20Salazar%20Thumbnail.png?width=1280&height=720&name=Ron%20Salazar%20Thumbnail.png) Many CEOs hit a growth ceiling not because of strategy, but because their teams are misaligned on where the company is actually going. Having helped 50+ CEOs fueling millions in revenue growth, in the next 60 seconds I’ll help you decide what your team needs first to scale faster: clarity of vision or clarity of values. In our recent work with Ron Salazar, CEO at MR2 Solutions, we explored a question that shows up in almost every $1M to $5M business. When resources are tight and execution speed matters, what truly aligns a growing team? Our conclusion is clear. Vision comes first. When every employee understands the destination, decisions speed up, priorities sharpen, and momentum builds. Without that shared direction, even the strongest values struggle to translate into results. That said, vision alone is not enough. Values determine how the journey unfolds. They guide behavior, shape tradeoffs, and make success feel meaningful when the vision is achieved. For CEOs scaling their companies, the real unlock is sequencing. 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