When building a leadership team, many CEOs instinctively look for people who think like them. It...
When building a product, CEOs often face a deceptively simple question: Would you rather be known for performance or user experience (UX)?
According to Paul Powers, CEO at Physna, the answer isn’t binary - it’s sequential. “Performance gets people in the door,” he says. “UX keeps them coming back.”
In other words, speed and functionality matter because they create the first impression. But once a user tries your product, it’s the experience - how intuitive, natural, and frictionless it feels - that builds loyalty.
Paul goes even further, suggesting that great UX and performance eventually merge. “People tend to view performance as the more human-like it is - the more natural the interaction feels, the better the performance seems.” That’s why tools that feel conversational, like modern AI interfaces, create deeper engagement.
For CEOs of $1M–$5M companies, this insight is critical. Early on, your instinct might be to double down on performance metrics or technical superiority. But the companies that scale sustainably are those that invest just as heavily in user experience - making products that not only work fast, but feel effortless.
Working with 40+ CEOs fueling $40M+ in revenue growth has taught me that such insights separate leaders from laggards. If you like these insights, check out more such insights in my Amazon bestseller book: Wisdom From Wizards, at https://WisdomFromWizards.com.
