Cold outreach has one small problem:
You’re cold.
Your prospect doesn’t know you. They don’t trust you. And your carefully crafted email is sitting three spots below “URGENT: Your domain expires today!” and an invitation to buy 10,000 customized stress balls.
Now imagine the same prospect sees:
“I’m the bestselling author of a book on the exact problem your company is trying to solve.”
Different conversation.
A bestselling book gives prospects context before they ever reply. You’re no longer just another CEO asking for 20 minutes on their calendar.
You’re the person who literally wrote the book on the subject.
That doesn’t mean every prospect will immediately respond, “Where do I sign?”
If only.
But it can turn Who is this person? into This person might actually be worth talking to.
Your book can become the reason for the outreach, the credibility behind the outreach, or even the gift that starts the relationship.
Cold email isn’t disappearing anytime soon.
But becoming a bestselling CEO can make it feel a whole lot warmer.
That is benefit #3 of becoming a bestselling author. Check out all 25 benefits HERE.