Every CEO of a growing company faces a tough decision: do you delay a product launch to polish it further, or release it quickly and improve based on customer feedback?
On a recent episode of Wisdom From Wizards, I sat down with Shana Cosgrove, CEO at Nyla Technology Solutions, to tackle this exact dilemma. Her answer was clear: speed wins.
Shana shared that at Nyla, the priority is to get products into customers’ hands as quickly as possible. Why? Because no matter how well developers or product managers think they know the customer, nothing compares to real-world feedback. Speed to market means speed to learning.
By shipping fast and iterating, Nyla builds not only better products, but also stronger trust with customers who see continuous improvements tailored to their needs. Their DevOps process is designed for agility, so that each release informs the next. In Shana’s words, “Nothing tells you like the market.”
For CEOs running $1M–$5M scaleups, the takeaway is powerful: perfection delays progress, while iteration accelerates growth. The market doesn’t reward the most polished idea locked in a lab — it rewards the company that listens, adapts, and moves faster than competitors.
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