In the race to build groundbreaking products, tech scaleups often face a critical question: Should...
In this short but powerful Wisdom From Wizards episode, I sat down with Michael Hoy, cofounder and CEO of Atlas, to talk about a leadership principle that often gets overlooked in the chaos of scaling: the power of simplification.
As founders, weโre constantly flooded with new tools, ideas, metrics, and goals. But as Michael shares from his journey, the most valuable advice he received โ and wishes he followed sooner โ is this:
โAs a CEO, your job is to simplify.โ
Whether itโs simplifying pricing, packaging, or internal workflows, clarity drives speed. Michael highlights how even seasoned teams (especially those coming from large enterprises) can accidentally overcomplicate things. And when that happens, decision-making slows down, execution suffers, and customers get confused.
At Atlas, Michael and his team learned this lesson the hard way. But itโs become a core part of how they operate now: removing friction, trimming the fat, and making things easier for both customers and employees.
Why this matters for scaleup CEOs
If youโre leading a company from 50 to 500 employees, youโre likely seeing silos emerge, product sprawl take shape, and go-to-market motions grow heavier. Michaelโs advice is timely:
- Simplify your offerings so customers โget itโ fast
- Simplify operations so your team can execute with confidence
- Simplify goals so alignment becomes a strength, not a struggle
Because at the pace youโre aiming for, complexity isnโt clever โ itโs costly.
Wisdom From Wizards is brought to you by Caribou Strategic, where we help tech scaleups stand out and succeed.
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