In an era obsessed with “big data,” Jordan Rahtz of Procore Technologies makes a bold but practical point: It’s not about how much data you have. It’s about how well you use what you’ve got.
In this short but sharp episode of Wisdom From Wizards — brought to you by Caribou Strategic, helping tech scaleups stand out and succeed — Jordan shares why he’d choose powerful analytics tools over an ocean of raw customer data.
“You can have a ton of information, but if you don’t have the tools to interpret it and pinpoint your audience, you’re shooting in the dark,” Jordan says. “Give me analytics that help me tailor messaging and target the right buyers. That’s how you increase success rates.”
For CEOs of scaling tech companies, this is a timely reminder. Most teams don’t need more dashboards — they need smarter ones. They don’t need every customer insight — they need the right ones to drive sharper go-to-market moves, focused campaigns, and higher ROI.
Whether you’re refining your ICP, struggling with sales alignment, or prepping for a GTM relaunch, ask yourself: are we measuring more, or messaging better?
That mindset shift could be the edge your scaleup needs.
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