Many CEOs are frustrated with the paltry amount of “networking” they do.
What they really need is fewer conversations that begin with, “So... what do you do?” followed by both people silently wishing the coffee would arrive faster.
That is where a book changes the game.
When you are the author of a bestselling book, you no longer show up as just another person trying to meet interesting people. You show up as someone with a point of view, a body of work, and a reason for high-caliber peers to want the conversation.
A book gives people an easy opener:
“I saw your book.”
“I liked your take on that issue.”
“I’d love to compare notes.”
Suddenly, networking feels less like speed dating with name tags and more like being invited into rooms where the conversation already has traction.
For CEOs, this matters because better peers often lead to better ideas, better partnerships, better referrals, and better opportunities.
Your book goes beyond merely introducing your expertise.
It introduces you to the people who should have known you sooner.
That is benefit #16 of becoming a bestselling author. Check out all 25 benefits HERE.