In the crowded world of tech scaleups, standing out isn’t just about having the best product — it’s about owning the conversation. If your ideal customers don’t see you as the go-to expert, someone else will take that spot.

On this episode of Wisdom From Wizards, I sat down with Gal Ko, founder of Bold PMM, to uncover a powerful yet underutilized strategy for scaleups: Podcast Guesting.

Why Podcast Guesting Works for B2B Founders

Imagine stepping onto a stage at an industry conference, delivering your insights to a packed room of decision-makers who hang onto your every word. Now, imagine that talk lives forever — accessible 24/7 anytime someone searches your name.

That’s the power of podcast guesting.

One of Gal’s clients shared this game-changing moment:

“A prospect listened to my podcast episode while driving to work. By the time he reached out, he wasn’t just interested — he was ready to buy.”

Unlike fleeting ads or social posts, a well-placed podcast interview builds deep trust, positions you as an authority, and drives inbound demand from high-intent buyers.

How to Get Featured on the Right Podcasts

Landing great podcast interviews isn’t about luck. It’s about a structured, repeatable process. Here’s Gal’s five-step system to turn podcast guesting into a scalable growth engine:

1. Build a Professional Speaker Profile

Your bio isn’t just a summary — it’s your positioning statement. Clearly articulate your expertise, your unique insights, and why you’re an ideal guest.

2. Find the Right Podcasts

Not all podcasts are created equal. Use tools like ListenNotes.com to identify shows with your ideal audience. Look at past guests, episode themes, and engagement levels to find the perfect fit.

3. Personalize Your Outreach

Cold pitching rarely works. Instead, listen to a few episodes before reaching out. Reference something specific from a recent episode and show why your insights would be valuable to the audience. Make it a win-win for the host.

4. Nail the Interview

Once booked, prep key talking points to maximize impact. The best guests don’t just answer questions — they tell compelling stories, share actionable insights, and make it easy for listeners to remember them.

5. Repurpose, Repurpose, Repurpose

A single podcast interview isn’t just content — it’s a content engine. Repurpose it into LinkedIn posts, blog summaries, email sequences, sales collateral, and website testimonials. Make sure your message keeps working for you long after the interview airs.

Stop Competing. Start Owning the Conversation.

Too many founders fight for attention when they should be commanding it. Podcast guesting is an untapped channel that can position you as a thought leader, build trust at scale, and drive inbound demand from your best-fit customers.

As Gal puts it:

“If you want to speak while your buyers listen, stop competing for attention. Start owning the conversation.”

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