Launching a new product is both an exciting and daunting challenge for tech founders. You’ve built something groundbreaking, but the real question is: how do you effectively take it to market? A solid Go-To-Market (GTM) strategy can make the difference between a product that gains traction and one that struggles to find its audience.

In my Wisdom from Wizards episode with Gabe Wahhab, we discuss how AI is transforming GTM strategies, making them more efficient and scalable. Let’s dive into some key takeaways that can help you successfully bring your product to market.

Why AI Should Be Part of Your GTM Playbook

Traditional GTM efforts often involve extensive manual work — crafting messaging, building campaigns, and ensuring consistency across teams. AI is changing the game by offering a smarter, more efficient way to execute key GTM functions.

1. AI for Content & Messaging Consistency

One of the biggest challenges in GTM is ensuring that messaging remains clear and consistent across all channels. AI-powered tools like custom GPTs allow you to:

• Generate content that aligns with your brand voice and tone.
• Automate persona-based messaging for different audience segments.
• Enable cross-functional teams to use AI-driven templates for marketing, sales, and customer success, reducing misalignment.

2. AI for Faster, Smarter Market Research

AI can analyze vast amounts of customer and competitor data to help refine your positioning. Tools like Claude or ChatGPT can:

• Identify emerging trends in your industry.
• Analyze customer sentiment to refine product messaging.
• Generate insights on where and how to launch for maximum impact.

3. AI for Campaign & Demand Generation

Launching a product requires strategic demand generation. AI can help automate and optimize marketing efforts by:

• Personalizing outreach for different customer segments.
• A/B testing messaging at scale.
• Predicting engagement patterns to optimize content distribution.

How to Start Using AI in Your GTM Strategy

If you’re new to AI-driven GTM strategies, don’t overcomplicate it. Gabe Wahab suggests:

• Start with small AI-driven projects — try using AI to generate marketing copy or automate persona research.
• Leverage existing tools — you don’t have to build your own AI models; tools like ChatGPT, Claude, and other custom AI solutions can streamline execution.
• Involve your team — share AI-powered resources with cross-functional teams to ensure alignment and consistency across departments.

Final Thoughts

Launching a new product is no small feat, but AI can help you move faster, reduce friction, and ensure your message reaches the right audience. The key is not to be intimidated — AI tools are easier to use than ever and can provide a major competitive edge.

Want more actionable insights on building and scaling your GTM strategy? Check out my Amazon bestseller Product Marketing Wisdom.