🚘 CarTalk with Kartik: What’s in Your Company’s DNA?

April 25 is DNA Day — a celebration of the discovery of the double helix and the completion of the Human Genome Project. But this isn’t just a milestone in science. It’s a mirror for CEOs of tech scaleups.

Just like human DNA shapes who we become, your company’s DNA shapes how you grow.

In this episode of CarTalk with Kartik, I ask one core question:

What’s in your company’s DNA — and is it still serving your growth?

When startups begin, their DNA is usually crystal clear:
✅ Agility
✅ Customer obsession
✅ Speed to ship
✅ A founder-driven sense of purpose

But somewhere along the scaleup journey, things shift.

Marketing and sales start telling different stories.
The product roadmap drifts from what the market actually values.
Internal alignment fades as new leaders join and old priorities evolve.

Sound familiar? You’re not alone.

I’ve worked with scaleups at $10M, $30M, and even $100M+ ARR who all hit the same wall:
They lose touch with the strand of DNA that made them special — and scalable.

Here’s what I’ve learned:
You don’t need to invent something new.
You need to re-discover your Go-To-Market DNA.

That means realigning your:

• Positioning: Are you still solving the same problem?
• Messaging: Do customers hear one clear story, or a tangle of taglines?
• GTM Motion: Is your team playing the same song — or a noisy jazz solo?
• Sales Pitch: Does it resonate with where the market is today?

Your company’s internal code has to be clear before your customers can see your value. And when you get that clarity back? Growth compounds.

So this DNA Day, ask yourself:
What part of your GTM DNA needs a reset to unlock the next stage of growth?

CarTalk with Kartik is brought to you by Caribou Strategic, helping tech scaleups stand out and succeed.

📈 If you’re a CEO who refuses to plateau, join a Caribou Strategic Mastermind.