--- title: Boring to Bestseller Blog by Caribou Strategic | Nitin Kartik (15) description: "Nitin Kartik is Bestselling author of \"Product Marketing Wisdom\" as well as a Product Marketing Alliance Ambassador, and has been recognized as a Global Top-50 Product Marketing Creator and one of the Top-100 most influential product marketers. With an MBA from the University of Chicago Booth School of Business and a Masters degree from Stanford University, Nitin has also been featured as a product expert on BBC TV. Some of the results Nitin has helped deliver for his organizations include 124% annual revenue growth, 26% improvement in spend efficiency, winning the coveted \"Imagine and Invent Before they Ask\" award, delivering record-breaking acquisition, improving customer retention by 31%, and driving over $40 Million in incremental sales to name a few. Nitin is also host of multiple Product Marketing shows where he interviews thought leaders to bring fresh insights to the Product Marketing community. (15)" --- [Skip to content](https://cariboustrategic.com/blog/author/nitin-kartik/page/15#main-content) [![Logo Google Caribou](https://cariboustrategic.com/hs-fs/hubfs/Logo%20Google%20Caribou.png?width=307&height=127&name=Logo%20Google%20Caribou.png)](https://cariboustrategic.com/) - [Boring to Bestseller Blog](https://cariboustrategic.com/blog) - [Resources](https://cariboustrategic.com/resources) Open main navigation Close main navigation - [Boring to Bestseller Blog](https://cariboustrategic.com/blog) - [Resources](https://cariboustrategic.com/resources) - [Book a Call](https://cariboustrategic.com/#call) [Book a Call](https://cariboustrategic.com/#call) # Boring to Bestseller Blog # Insights to transform CEOs into Bestselling Authors [Plan Your Bestseller](https://cariboustrategic.com/#call) ![Blog Square](https://cariboustrategic.com/hubfs/Blog%20Square.png "Blog Square") [![](https://miro.medium.com/v2/resize:fit:700/1*jMGzBrs2h4v1GMVNj8-WgQ.png)](https://cariboustrategic.com/blog/how-do-we-define-a-unique-value-proposition-that-resonates-with-customers) [Positioning](https://cariboustrategic.com/blog/tag/positioning) ## [How To Define a Unique Value Proposition That Resonates with Customers](https://cariboustrategic.com/blog/how-do-we-define-a-unique-value-proposition-that-resonates-with-customers) ![Picture of Nitin Kartik](https://app.hubspot.com/settings/avatar/ea5ba87acbf0fc26154027b0aa5dff1f) [Nitin Kartik](https://cariboustrategic.com/blog/author/nitin-kartik) March 11, 2025 In today’s competitive tech landscape, being “good” isn’t enough. 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